1 Gather Customer Data:

• Emails: Collect customer emails from sources like online orders, subscription forms, and inquiries.
• CRM System: Extract customer details from your CRM software, which could include names, contact information, purchase history, and interactions.

2. Organize and Prepare Data:

• Categorize collected data into relevant fields such as first name, last name, email address, location, and purchase history.
• Ensure the data is accurate and formatted correctly for easy import.

3. Export Data to Mailchimp:

• Log in to your Mailchimp account.
• Navigate to the “Audience” tab and select “Audience dashboard.”
• Click “Audience” dropdown and choose “All contacts.”
• Select “Import” to start the import process.

4. Import Data:

• Choose the “CSV or tab-delimited text file” option if you’ve prepared your customer data in a spreadsheet format.
• Upload your prepared CSV file containing customer information.
• Match the CSV columns with Mailchimp’s corresponding fields (e.g., map “First Name” in CSV to “First Name” in Mailchimp).
• Review and confirm the import settings.

5. Review and Update:

• Once imported, review the data to ensure accuracy and completeness.
• Use Mailchimp’s segmentation features to group customers based on purchase history, preferences, or other criteria.
• Regularly update the list by importing new customer data as it becomes available.